Astry App
Visual storytelling for emotional well-being
Creating a cohesive and emotionally engaging visual system of illustrations and UI elements to enhance user experience and support the successful launch of the Astry affirmation and mood-tracking app
Role
Illustration and UI Designer, responsible for creating hand-drawn illustrations, emojis, icons, and UI assets that aligned with the app’s functionality and visual identity
Key Outcomes
Delivered over 50 custom illustrations and UI elements, contributing to the app’s successful launch with a 4.81/5 star rating
Year
2023 — 2024
The process
I worked closely with the designer, illustrator, and animation teams to develop a cohesive and emotionally engaging visual style for the Astry app.
Building on the app’s interface design, I created an illustration style from scratch, designing a series of unique characters and color palettes for each affirmation category. For each of the 30+ affirmations, I developed a distinct illustration — from initial sketches to fully rendered digital artwork — designed to evoke the right emotional state and enhance the effectiveness of the affirmations. These illustrations were later animated by the motion design team, making the app’s scenes even more immersive.
Additionally, I designed a custom set of mood-tracking emojis and several illustrations and custom backgrounds for various app interfaces, resulting in a collection of over 50 visual assets.