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Astry App

Visual storytelling for emotional well-being

Creating a cohesive and emotionally engaging visual system of illustrations and UI elements to enhance user experience and support the successful launch of the Astry affirmation and mood-tracking app

Role
Illustration and UI Designer, responsible for creating hand-drawn illustrations, emojis, icons, and UI assets that aligned with the app’s functionality and visual identity

Key Outcomes
Delivered over 50 custom illustrations and UI elements, contributing to the app’s successful launch with a 4.81/5 star rating

Year
2023 — 2024

The process

I worked closely with the designer, illustrator, and animation teams to develop a cohesive and emotionally engaging visual style for the Astry app.

Building on the app’s interface design, I created an illustration style from scratch, designing a series of unique characters and color palettes for each affirmation category. For each of the 30+ affirmations, I developed a distinct illustration — from initial sketches to fully rendered digital artwork — designed to evoke the right emotional state and enhance the effectiveness of the affirmations. These illustrations were later animated by the motion design team, making the app’s scenes even more immersive.

Additionally, I designed a custom set of mood-tracking emojis and several illustrations and custom backgrounds for various app interfaces, resulting in a collection of over 50 visual assets.

astry_wip
Astry-Love-Yourself-min
Love yourself
Astry-Inner-Peace-min
Embrace fitness
Astry-4-min
Begin anew
Astry-Embrace-Fitness-min
Embrace fitness
Astry-Faith-min
Cultivate faith
Astry-3-min
Healthy habits
Astry-Loneliness-min
Handle loneliness
Astry-2-min
Sleep well
Astry-Strengthen-Intimacy-min
Set ambitious goals
Astry-Communication-min
Improve communication
Astry-Stop-Over-min
Stop overthinking
Astry (2)
Cope with depression
Astry-cultivate-confidence-min
Gain confidence
Astry-1-min
Inspiring questions
Astry-6-min
Achieve carreer goals
Astry-hard-times-min
Overcome hard times
take_care_of_your_health-min
Take care of your health
boost_self_esteem-min
Boost self-esteem
astry_emoji
astry_404-1-min
astry_ui-min