Peredelkino Arts Centre
Revitalizing a historic writers’ village
Developing a comprehensive visual system to transform the historic Peredelkino writers’ village into a modern, engaging creative hub
Role
Lead graphic designer, responsible for creating brand identity, print and digital materials, wayfinding systems, and merchandise
Key Outcomes
A unified visual identity that enhanced visitor experience, improved wayfinding, and supported over 20 events and projects through consistent design solutions
Year
2021 — 2022
I joined the Peredelkino Arts Centre’s team during its grand re-design and reopening after 30 years of neglect. Working alongside a team of highly skilled creative professionals, I faced tight deadlines as we prepared for upcoming events and artist residencies.
Building on the existing basic brand identity, my goal was to expand it across various materials —merchandise, printed matter, wayfinding systems, information hubs, and maps — striking a balance between reflecting the centre’s rich literary heritage and appealing to a modern, urban audience.