Flo Health
Engaging medical professionals to partner with Flo for better patient outcomes
Working with the Partnerships Team to craft compelling visual and functional solutions that inspire medical professionals to recommend Flo to their patients
Role
UI/UX and web design, branding materials design, content visualization, and support for marketing campaigns
Key Outcomes
Building a comprehensive ecosystem of visual and digital products to enhance OB-GYN engagement
Year
2024 — 2025
My experience at Flo
I joined the Healthcare Professional Partnerships team during a pivotal growth phase, as they focused on creating resources and tools to support physicians and encourage them to recommend Flo to their patients. My role involved building a credible, user-friendly digital presence that highlighted Flo’s scientific accuracy and commitment to women’s health.
Contributing at this stage allowed me to shape key visual and functional elements, fostering trust with physicians and laying the groundwork for lasting professional partnerships.
Clinitians' website section
This website section serves as the primary touchpoint for medical professionals to discover the value Flo offers in supporting their practice and patient care. By providing a clear, visually appealing, and well-structured layout, the redesign ensured OB-GYNS could easily access scientific data, resources, and tools that align with their needs. This not only strengthened Flo’s credibility but also facilitated trust and engagement with the brand.
Whitepapers and landing pages for OB-GYNs
The eBooks and dedicated landing pages provide physicians with valuable insights into clinical practices, industry challenges, and strategies to improve healthcare efficiency. By delivering this professional content in a clear and visually compelling format, we positioned Flo as a trusted resource that supports doctors in their daily work. Targeted advertising banners further expanded the reach across platforms like LinkedIn, Google Ads etc, encouraging more medical professionals to engage with Flo’s materials and explore partnership opportunities.
Knowledge base illustrations
Visually enhancing the Knowledge Base made complex information more accessible and easier to understand for physicians. The illustrations were carefully designed in Flo’s signature style, using elements from the brand’s illustration library to ensure consistency and professionalism. This cohesive visual approach not only improved content engagement but also reinforced Flo’s identity as a reliable and user-friendly resource for medical professionals.