Three Sisters Rehabilitation Clinic
Building trust through design: branding and graphic design for a leading rehabilitation clinic
Strengthening the clinic’s brand identity, streamlining communication materials and supporting strategic partnerships to enhance its reputation and reach
Role
Lead graphic designer, responsible for creating branding, marketing, and client-facing materials, as well as the clinic's environmental and corporate magazine editorial design
Key Outcomes
Developed cohesive branding system, created strategic materials to enhance the clinic’s reputation and client satisfaction, secure funding, and build partnerships. Launched a website for remote operations during COVID-19 within a tight deadline
Year
2019 — 2021
I joined the Three Sisters Rehabilitation Clinic as the art director for their corporate magazine, overseeing the production of three impactful issues.
Soon after, I transitioned into the role of in-house lead designer, collaborating on a wide range of projects —from medical checklists and patient boards to marketing materials and social media visuals. This multifaceted experience allowed me to shape the clinic’s branding and communication strategies, enhancing both its client engagement and strategic partnerships.
Three Sisters
brand design
As Lead Designer, I transformed the fragmented visual identity of the Three Sisters Rehabilitation Clinic into a cohesive and recognizable brand. Over two years, I developed a bright, distinctive color palette, clean typography, and illustrative elements that set the clinic apart in the Russian healthcare market. This unified branding communicated the clinic’s core values of care, a partnership-based approach, and evidence-based treatment, making it both modern and approachable.
Social media design
Presentations
Flag design
Stationery design
Door hanger
Restaurant menu designs
Restaurant advertising posters
Uniform design
Patient-facing materials
The Three Sisters clinic’s management prioritizes clear and efficient communication between medical staff, patients, and administration, understanding that effective communication in healthcare directly impacts medical outcomes.
As the lead designer, I recognized the importance of clean and user-friendly UX design to support this clarity. During my time at the clinic, we developed a wide range of materials and documentation used daily by patients and staff, including wall boards in patient rooms, medical checklists, service catalogs, pricing lists, and financial documents, ensuring all interactions were intuitive and streamlined.
Patient board design
Medical checklist design
Patient weekly and daily schedule designs
Financial documentation
Checklists and information posters
Keep Moving quarantine project
During the COVID-19 pandemic, the Three Sisters Rehabilitation Clinic faced significant challenges as many patients, particularly elderly individuals or those with compromised immunity, were unable to safely visit the clinic. Rehabilitation requires timely intervention for optimal recovery, so in just two weeks, our team launched the “Keep Moving” project to support patients at home. The project included a continuously updated website with text and video rehabilitation materials and active social media support.
Additionally, the clinic implemented detailed internal protocols, creating separate zones to ensure the safety of patients who chose to continue their treatment on-site.
Website design
Internal COVID-19 protocols design
Three Sisters magazine
During my time at Three Sisters rehabilitation clinic, I led the creation of three issues of a corporate scientific and lifestyle magazine focused on healthy living. Featuring interviews and articles from the clinic’s doctors and leading medical experts across Russia, the magazine served as a prestige project to communicate the clinic’s values to patients and partners.
Along with designing the magazine's layout, my role was to coordinate a team of illustrators and designers to ensure cohesive visual content, with each issue published online and printed in a run of 1,000 copies.